Lenel Systems International and Guardall Ltd. consolidate into Lenel Systems International, Inc. |
Luis Orbegoso, president of Lenel will lead the consolidated business during the transition and will be based in Rochester. "By combining marketing, supply chain, accounting and customer service functions, the new business will be better aligned and organised to support the combined global customer base, provide faster response and better products," said Orbegoso.
The consolidation will have no effect on the go-to-market strategy for Lenel and Guardall products. Lenel products will continue to be marketed through Lenel-certified VARs. Guardall products will continue to be marketed through Guardall-certified dealers. Both Lenel and Guardall will continue to maintain distinct product portfolios and separate sales and distribution channels.
Bill Lozon has been named to vice president - global Guardall sales. Lozon is joining the organisation having previously worked for UltraVision, Bosch Security Systems and Honeywell International (Pittway). Tore Braenna and Abdo Melki will continue to lead Lenel sales in Europe and the Middle East, respectively in their roles as regional vice presidents of sales. Phil Eldridge will assume the position of general manager - Lenel Europe and Middle East overseeing day-to-day management of the business infrastructure in those regions. All will report directly to Orbegoso.
Lenel, founded in 1991, has been a global leader in the development and delivery of scalable, integrated systems for the commercial security market, with more than 17,000 system installations in 93 countries. Guardall, in operation since 1981, designs, produces and markets integrated security systems for small and medium enterprises around the world.