13 Oct 2010

Axis to dispel network video myths at IP Expo
AXIS P5534-E Dome Network Camera offers advanced network capabilities for improved security
Axis Communications, the global leader in the network video market is exhibiting at this year's IP Expo, on stand 510, to showcase the many benefits of deploying an IP-based surveillance system. IP Expo takes place on 20-21 October at Earls Court 2 in London.

It is a common misconception that network video is expensive, bandwidth-hungry and difficult to install. Axis aims to set the record straight at this year's show by demonstrating that it is a cost-effective, future-proof and bandwidth-friendly alternative to traditional analogue CCTV solutions.

Phil Doyle, Regional Director, Northern Europe, Axis Communications said: "IP Expo is the ideal platform for us to demonstrate the many benefits that can be delivered by running an IP-based surveillance system."

"Ultimately an IP-based surveillance system run over the corporate network means that organisations can share better quality video footage over the network or Internet. Anyone with the necessary permissions can log-on to the system remotely to check real-time or recorded footage."

"With standard network ports running at one gigabit per second and backbones typically 10 gigabits per second or higher, network video cameras are extremely bandwidth efficient, so video doesn't slow down or degrade the voice network."

"IP-based surveillance has typically a lower cost of ownership than a traditional analogue CCTV system"



"IP-based surveillance has typically a lower cost of ownership than a traditional analogue CCTV system as maintenance costs are significantly reduced and the network video application can piggyback off an organisation's existing Ethernet infrastructure."

"Many organisations are reticent to upgrade to IP-based surveillance having made a significant investment in traditional analogue CCTV, however it is possible to make the most of that investment and convert analogue signals into video stream by using video encoders."

"A video encoder converts and compresses analogue video signals into a video stream that is identical to that coming from a network camera, enabling it to be fully integrated into a network video system."

Axis will also be showcasing its AXIS P5534-E Dome Network Camera at the event. Powered through High Power over Ethernet (High PoE), installation of the AXIS P5543-E is simple as only one cable is needed to carry power, as well as video and pan/tilt/zoom controls. As a high performing network camera, it also offers advanced network capabilities for improved security, efficiency and manageability.

Exhibiting alongside Axis at IP Expo are distribution partner, Anixter and technology partner CommScope.

Hitchin-based, Axis Communications offers a wide range of network video solutions and counts Knowsley Community College, Stafford General Hospital, the Royal Academy of Arts and the University of East Anglia among its client base.