30 Nov 2009

SIA is the leading trade group for businesses in the electronic and physical security market
SIA New Product Showcase (NPS) is now accepting registrations for its 2010 edition at ISC West
The Security Industry Association (SIA) New Product Showcase (NPS) is now accepting registrations for its 2010 edition at ISC West in Las Vegas in March.

The NPS is the security industry's premier awards-based marketing program, and the 2010 event will feature several enhancements, including revised categories that reflect the evolution of the industry and an exclusive space on the show floor where products and solutions entered in the competition will be on display. This area will give NPS participants a unique opportunity to show off their entries to the more than 20,000 people who are expected to attend ISC West, the leading security products trade show in the United States.

NPS judging is scheduled for Tuesday, March 23, with awards to be presented on Wednesday, March 24, the opening day of the three-day ISC West show.

The registration fee is $2,500 for SIA members and $3,100 for non-members. All companies registered by the Jan. 22 deadline will be featured on the NPS Web site and included in SIA's marketing of the program.

Both ISC West and the NPS are to be held in the Sands Expo and Convention Center in Las Vegas.