Intelligent, attractive and likeable
Intelligence, good looks, dedication - these professed brand values of the Czech automotive manufacturer Skoda a.s. have made a major contribution to the fact that this car brand is becoming increasingly popular in Germany. While "intelligence" reflects the claim of developing products with outstanding functionality as well as customer-oriented detailed solutions at excellent value for the money, "good looks" describes the pioneering design concept. "Dedication" stands for aspiring towards quality, the passion for the products, the Skoda-typical personal contact to the customer and the family-oriented design of the vehicles - just like the company founders Laurin & Klement envisioned it.
